Co-founder of Outscaled · Sales
Oli van der Ree.
Years on the frontlines of high-ticket sales: as a closer, as a sales manager, and now training the people who do both. Over €8M closed. This is the short version.
The journey.
The short version.
The kitchen fitter
I fitted kitchens full-time. Self-employed, long days, heavy work, little pay. After that came five months of door-to-door sales, where I finished as the #2 seller in the country. Selling turned out to be something I could learn faster than most things.
The €7.500 bet
I paid €7.500 I barely had for coaching and went into high-ticket closing. Commission only. A hundred calls a week, twelve-hour days, and still stuck between €4K and €7K a month. Once I got structure in my conversations it turned: €15K twelve weeks later, and from €4K to €40K a month in commissions after that.
€8M closed
Over €8M in deals closed personally, across different offers and price points. What those years taught me: when the buyer arrives prepared and the call has structure, closing is calm work. The fight, if there is one, happened long before the call.
The sales floors
As sales manager I built and ran the floors of two companies past €400K per month, with a peak of €568K in a single month. Hiring, scripts, call reviews, numbers. Running a floor taught me that a sales team is a system, and that I could build one.
The Closer Society
In Cape Town I founded The Closer Society, after one video about my results brought in the first five students. Growth came with lessons: at twenty students I was the bottleneck, I hired wrong, profit dropped, and I went back to Rotterdam to rebuild it properly. A year in we stood at 31 students, more than 85% of them getting results, 25+ past €10K per month.
Outscaled
With Thomas I run Outscaled. He builds the marketing and the backend, I own the sales side: the process, the team, the standards. Everything I learned closing and running floors, now installed into the businesses we work with.
What I believe.
Sales is the last 20%.
If the marketing created resonance, the call confirms a decision that's already made. If it didn't, no script saves you. That's why we build the marketing and the sales floor as one system.
Closers are made: trained, reviewed and held to standards. Handling objections without a framework is throwing darts blindfolded. Every sales team we run works the same way: real calls on the table, numbers nobody can hide from.
Obsessed beats motivated. You can't fake it, and you can't do it alone.
The other half of Outscaled.
Thomas builds the marketing ecosystems and the backend systems. From agency founder to fractional COO to the Outscaled OS.