What we do
We consult businesses on their data and AI infrastructure, build the systems that make them run, and when we see real potential we also invest and help guide the path to scale or exit.
The thesis
Most businesses past half a million in revenue have the same problem. The data exists, but it is scattered across 15 different tools. Decisions that should be backed by numbers are made on instinct. The founder is the single point of knowledge, and that makes the business fragile and hard to value.
We connect that data into one intelligent layer. Once connected, you can see everything: where revenue comes from, where it leaks, which channels actually work, which team members perform, and where the bottlenecks are.
That visibility directly changes the economics. CAC drops because you stop spending on channels that do not convert. Retention improves because you catch churn signals early. Operational overhead shrinks because AI handles the repetitive work. And the business becomes sellable, because the knowledge lives in the system, not in anyone's head.
A business running on gut feel with €1M in revenue might be worth 2-3x EBITDA. The same business with full attribution, predictable collections, and systems-driven delivery is worth significantly more. That delta is the value we create.
We do not just consult and walk away. We build the systems, help operate them, and when we see real potential we also invest and guide the path to scale or exit. We have skin in the game because we believe in the infrastructure we build.
What we build
Clients can start with one pillar and expand. Cross-pillar integration is where the real leverage lives.
Integrations, dashboards, attribution, AI agents, intelligence layer. The technical spine that connects everything and makes every other system smarter.
Closer floor install, pipeline management, scripts, CRM configuration, sales team onboarding and training. Built from real sales floors, not theory.
Content strategy, production pipeline, ad performance, attribution, audience development. Full engine from creative to conversion to measurement.
Enterprise value
Every system we install pulls one or more of these levers. These are actuals from implementations, not projections.
Real attribution by channel stops you spending on what does not convert. 56% CAC reduction achieved across multiple implementations.
Structured processes and AI automation replace manual work. 42% efficiency gain and 27% less cost overrun at Crebos.
SOPs, dashboards, and real-time tracking make the business legible. HenriPay was investment-ready within weeks. Raised €5M+ in their first round.
PE firms evaluate acquisitions based on visibility, predictability, and scalability. We install all three. The business stops depending on one person and starts running on a system.
The difference
| Agency | Hire a dev team | Outscaled | |
|---|---|---|---|
| What you get | Campaigns and reports | Code to your specs | Production infrastructure that runs your business |
| Data | Siloed per channel. No unified view. | Whatever you know to ask for | Every source connected into one layer |
| AI | Maybe a chatbot on the website | Only if you can spec it yourself | AI agents built into the architecture from day one |
| Who understands your ops | Nobody. They run ads. | Nobody. They write code. | We have operated 15+ businesses ourselves |
| Timeline | Ongoing retainer, no end date | 6-18 months if it ships at all | Phase 1 live in weeks |
| When they leave | Performance drops immediately | Code nobody understands | System keeps running, learning, compounding |
Also available
Not every business needs us to build and operate the full system. Some have an internal team that can execute but need the right guidance on what to build, how to structure data, and where AI actually adds value.
We offer standalone consulting for companies that want to implement AI and data infrastructure with their own team. You get the strategy, architecture, and roadmap. Your team does the building with our guidance along the way.
Get started
Whether you want a free consulting call or you are ready to get a quote, both start here.